Publisher Network Overview
A curated network of trusted local publishers reaching high-value audiences
Who we reach
TownLetter Media runs partner campaigns across a curated network of independent local and regional publishers. TLM coordinates campaign fit, placement approvals, tracking, and reporting across publisher-owned audiences, newsletters, websites, and editorial channels, enabling white-glove access to trusted local audiences at scale.
Publisher audiences and market context
Publisher audience insights
Some publishers share their own audience research for campaign planning. We attribute those insights to the reporting publisher.
Market context
Census household income data helps describe the local and regional markets our publishers serve (2023 ACS 5-year). These are market figures, not reader demographics.
Homeowner markets
Across 40 measured markets, the median market homeownership rate is 67% (2023 ACS 5-year).
Why readers pay attention
70%
trust their local news organizations, ahead of national news at 56% (Pew, 2025)
Opted-in
readers choose the publication and open it on purpose, so placements reach real attention, not a fly-by impression
28-56%
typical newsletter open rates
across 157 disclosed newsletter open rates
How we run campaigns
Campaigns run through publisher-owned inventory, matched to the partner, market, audience, format, and program rules. TLM coordinates the campaign path from fit review through placement approval, tracking, and reporting.
Web
Native
Display
Our process
1 Fit review
We review the partner, offer category, allowed methods, creative constraints, and disclosure requirements.
2 Publisher match
We match the campaign to publisher audiences, markets, formats, editorial context, and available inventory.
3 Placement approval
We confirm creative and placement details before launch when program rules or partner review require it.
4 Tracking and reporting
We use UTM or sub-ID tracking where available, with reporting by publisher, market, surface, and format.
Partner standards
✓ No incentive or arbitrage traffic
No coupon, reward, cashback, forced-click, paid-search, paid-social, clickbait, or user-generated-content placements.
✓ Screened before inclusion
Publishers are reviewed for audience quality, editorial fit, and brand-safety before inclusion.
✓ Real, independent publishers
Each publisher owns its audience relationship, newsletters, websites, and editorial channels. TLM does not own audiences or dictate coverage.
✓ Clearly identified advertising
Placements run as clearly identified advertising, with disclosure per FTC guidance and the publisher’s standards.
Our network
58
vetted publishers
13M+
monthly website visitors
2.2M+
newsletter subscribers
43
markets in 24 states
Representative publishers
A sample of the independent local and regional publishers TownLetter Media works with. Our network is a curated roster: every title is reviewed for audience quality, editorial independence, and brand safety before we place campaigns with them.
Maine daily newspaper covering state politics, coastal communities, local business, and environmental issues.
Utah daily newspaper covering state politics, faith communities, family life, and college sports.
Charleston alternative weekly covering municipal government, Lowcountry cuisine, regional arts, and live music.
Western North Carolina news weekly covering regional politics, outdoor recreation, mountain culture, and community arts.
Central Oregon daily newspaper covering municipal government, regional growth, outdoor recreation, and local business.
Alaska daily newspaper covering state politics, energy industries, outdoor recreation, and Alaska Native communities.
Program review
For partner-program review, TownLetter Media can share campaign-specific publisher fit, placement approach, tracking setup, creative and disclosure requirements, and reporting details through private follow-up. Use the form below to request review materials.